How to Create Amazon A+ Content: Step-by-Step Guide with Module Recommendations

A+ Content is one of the most effective conversion levers available to Amazon sellers and vendors. Professionally designed Basic A+ Content increases conversion rates by 3 to 10 percent, while Premium A+ Content can deliver up to 20 percent higher conversion. Yet many brands fail to capitalize on this opportunity because they do not understand the module selection, technical specifications, and strategic implications. The Marketplace Guys help brands create A+ Content that not only looks professional but also delivers measurable results.

Basic A+ Content vs. Premium A+ Content: Key Differences

Amazon offers two tiers of A+ Content with significant differences in capability and access requirements:

Basic A+ Content is available to all brands with active Brand Registry. You can select up to 5 modules per ASIN from approximately 17 different module types. These modules include text-image combinations, comparison charts, tech-spec tables, and image-only modules. Basic A+ Content delivers an average conversion increase of 3 to 10 percent.

Premium A+ Content (formerly known as A++ or Premium Enhanced Brand Content) allows up to 7 modules and offers additional formats such as interactive hotspots, video modules, and carousels. The access requirements are clearly defined: you need a published Brand Story on every ASIN in your catalog plus at least 5 approved A+ Content projects within the last 12 months. Premium A+ Content can boost conversion rates by up to 20 percent, particularly in categories that require detailed product explanations.

The Most Important Modules and Their Use Cases

Not every module suits every product. Strategic module selection determines the success of your A+ Content:

Comparison Chart Module

The Comparison Chart Module is the single most effective conversion driver in A+ Content. Analysis data shows it generates a conversion increase of 8 to 12 percent because it simplifies the purchase decision while simultaneously enabling cross-selling. You can display up to five of your own products side by side, differentiated by features, price, or use case. Cross-selling accounts for up to 35 percent of Amazon's total revenue, and the comparison chart is one of the most effective tools for driving it.

Standard Image and Text Module

The classic module for communicating product benefits. Combine an image (970 x 300 pixels) with a text block. Ideal for features that need visual explanation.

Standard Image Header with Text

The header module (970 x 300 pixels) works well as a visual entry point for your A+ Content. Use it for a lifestyle shot or brand banner that sets the overall tone.

Full-Width Image Module

At 970 x 600 pixels, this module offers the largest image area. Perfect for immersive product showcases, infographics, or brand stories that need emotional impact.

Technical Image Specifications for A+ Content

Correct adherence to image specifications is critical for approval and optimal display of your A+ Content:

• Logo modules: 600 x 180 pixels, PNG or JPEG, transparent background recommended
• Header modules: 970 x 300 pixels, minimum 72 dpi, JPEG or PNG
• Full-width modules: 970 x 600 pixels, maximum file size 2 MB
• Comparison chart images: 150 x 300 pixels per product, consistent background
• Premium video: 1920 x 1080 pixels, MP4 format, maximum 3 minutes in length

Important: Over 90 percent of Amazon users access the platform through mobile devices. All text within A+ Content images must be legible on a 6-inch display. The Marketplace Guys recommend testing every A+ Content on at least three different devices before publishing.

A+ Content and Amazon SEO: How Content Gets Indexed

For a long time, A+ Content was considered purely a conversion lever with no SEO relevance. That has fundamentally changed. Amazon indexes A+ Content, and alt text in A+ image modules specifically contributes to discoverability. Every image should receive a descriptive, keyword-optimized alt text that describes the product and its core features.

Furthermore, A+ Content can appear in Google search results. Google crawls and indexes Amazon product pages including the A+ section. This means well-structured A+ Content with relevant keywords can drive organic Google traffic to your listing.

Amazon's AI assistant Rufus also reads A+ Content. FAQ sections within A+ Content can be cited by Rufus as an answer source. The Marketplace Guys recommend integrating at least one module with frequently asked questions about your product to increase visibility in Rufus responses. Learn more about Amazon listing optimization in our comprehensive guide.

Step-by-Step: Creating A+ Content

The creation process follows a clear workflow:

1. Open Seller Central: Navigate to Advertising, then A+ Content Manager. Choose between Basic and Premium A+ (if unlocked)
2. Define module strategy: Plan the sequence of your modules before starting creation. Begin with a visual header, followed by USP modules and a comparison chart
3. Create images: Produce all images in the exact dimensions required. Use product-specific photography and infographics rather than generic stock photos
4. Write copy: Keep paragraphs short and scannable. Avoid keyword stuffing. Each module should communicate one clear message
5. Add alt text: Describe each image in 100 to 200 characters, integrating relevant keywords naturally
6. Check mobile preview: Use the preview function in Seller Central and test on an actual smartphone
7. Submit for review: Amazon reviews every A+ Content submission. Approval typically takes 1 to 7 business days

Mobile Optimization: The Decisive Success Factor

Since over 90 percent of Amazon users shop on mobile devices, every piece of A+ Content must be designed mobile-first. In practice, this means:

• Large font sizes: Text on infographics should be at least 24pt, preferably 32pt or larger
• Less text per module: Maximum 3 to 4 lines of text per module. The main message must be visible without scrolling
• High-contrast colors: Light text on dark backgrounds or vice versa. Avoid subtle color gradations
• Single-column layout: Multi-column layouts become unreadably small on smartphones

Common Mistakes and How to Avoid Them

Based on the experience of The Marketplace Guys with hundreds of A+ Content projects, these are the most common errors:

• Generic modules without strategy: Every module must serve a specific purpose in the conversion funnel. A+ Content without a comparison chart wastes cross-selling potential
• Desktop-optimized text: What is legible on desktop becomes invisible on smartphones. Always test on mobile
• Missing alt text: Every image without alt text is a missed SEO opportunity. Alt text is indexed by Amazon
• Duplicating listing images: A+ Content should offer new perspectives and information, not duplicate existing product images
• No FAQ section: FAQ modules are used by Rufus as an information source. Brands that skip FAQs forfeit visibility

Conclusion and Next Steps

A+ Content is not an optional extra but a central component of every successful Amazon strategy. The combination of strategic module selection, technically flawless images, SEO-optimized alt text, and mobile-first design maximizes both conversion and discoverability. Brands that meet the requirements for Premium A+ should pursue the upgrade path, as the additional modules and especially the video format deliver a measurable conversion advantage.

Need help creating A+ Content? The Marketplace Guys offer professional A+ Content creation including image design, copywriting, and SEO optimization. Learn more about our Amazon SEO services, read our guide on Amazon product photography, or explore our glossary for additional terminology.

Sources

• Amazon: A+ Content
• Amazon Advertising
• Helium 10 Blog
• Amalytix: A+ Content Guide