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Marketplace Insights

Strategies, tactics, and practical tips for profitable growth on Amazon and marketplaces.

Amazon Product Photos: Requirements, Tips, and Best Practices 2026

Main image requirements, 3D models replacing 360-degree images, mobile optimization, and the optimal 7-image strategy for maximum conversion.

PPC|10 min

How to Lower Amazon ACOS: 7 Strategies for More Profitable Campaigns

The average ACOS is 30.20%. These seven proven strategies help you sustainably lower your ACOS and boost campaign profitability.

Logistics|10 min

Amazon FBA vs. FBM: The Complete Comparison for 2026

2026 FBA fee reductions, Buy Box probabilities, SFP requirements, storage costs, and the optimal hybrid model in a direct comparison.

Legal|8 min

GPSR on Amazon: What Sellers Need to Know in 2026

EU Regulation 2023/988 has been mandatory since December 2024. EU Responsible Person requirements, labeling hierarchy, and Amazon's compliance dashboard explained.

PPC|10 min

How Much Does Amazon Advertising Cost? Complete Budget Guide 2026

CPC benchmarks by ad format, budget allocation by growth phase, TACoS targets, and seasonal adjustments for profitable Amazon advertising.

Tools|7 min

Why We Built Our Own Amazon Tool

Existing tools were fragmented, expensive, and not built for agencies. That is why we created themarketplacetools.com - an AI-powered all-in-one platform for listing optimization.

SEO|12 min

Amazon Listing Optimization: The Complete Guide for 2026

Title, backend keywords (249 bytes!), A+ Content, Rufus optimization, and mobile-first: The complete guide for Amazon listings that rank and convert.

Strategy|9 min

Amazon Vendor vs. Seller Central: Which Model Fits Your Brand?

1P or 3P? Vendor or Seller Central? We compare both models and show when a hybrid approach is the best strategy.

SEO|11 min

Amazon SEO: How the A9 Algorithm Really Works (2026)

Ranking factor hierarchy, external traffic as a booster, backend keyword rules, Rufus influence, and why there is no A10 algorithm.

FBA|10 min

Amazon FBA Costs 2026: Complete Fee Breakdown

Referral fees, FBA fulfillment fees, storage costs, and hidden extras: The complete FBA cost structure 2026 with concrete optimization tips.

Operations|9 min

How to Reduce Amazon Returns: 10 Proven Strategies

Return rates of 5-15% eat into margins. FBA fees, ODR thresholds, and ten proven strategies to measurably reduce your returns.

PPC|8 min

Amazon PPC Strategy 2026: What's Changing and How to Profit

Sponsored Products, Brands, Display, and DSP – the Amazon advertising landscape is evolving rapidly. We show you the key changes and how to align your campaigns accordingly.

Strategy|12 min

How to Become an Amazon Seller: Complete Guide for 2026

From business registration to video call verification to LUCID, GPSR, and Brand Registry: The complete step-by-step guide.

Strategy|8 min

Amazon Brand Registry: The Complete Guide for 2026

Requirements, registration process, and unlocked tools: Everything you need to know about Amazon Brand Registry.

Strategy|9 min

How to Get Amazon Reviews: Legal Strategies for 2026

Only 1-3% of buyers leave reviews. Vine, Request a Review, insert cards, and more: How to build your review profile legally and sustainably.

PPC|9 min

Amazon PPC Budget Planning: How to Allocate Your Ad Spend

Optimal budget distribution across SP, SB, and SD for every growth phase. With concrete percentages and TACoS targets.

Strategy|10 min

Prime Day 2026 Preparation: The Complete Checklist

Prime Day 2026 takes place in June. Inventory planning, listing optimization, deal submissions, and PPC strategy - the complete preparation guide.

SEO|6 min

Rufus Optimization: Why Amazon's AI Is Becoming Your Most Important SEO Factor

Amazon's AI assistant Rufus recommends products directly in search results. We explain how to optimize your listings so Rufus surfaces your products as answers.

Internationalization|12 min

EU Expansion on Amazon: The Complete Guide for 2026

From market analysis to localization to operational launch – how to expand profitably to European Amazon marketplaces.

PPC|5 min

ACOS vs. TACOS: The Right KPIs for Profitable Amazon Growth

Why ACOS alone isn't enough and how TACOS helps you better manage your entire Amazon business.

SEO|10 min

Amazon Listing Optimization: The Ultimate Checklist

Title, bullet points, backend keywords, A+ Content – the complete checklist for listings that rank and convert.

Content|7 min

Amazon Brand Store: Best Practices for Maximum Conversion

Your Brand Store is the only ad-free space on Amazon. Here's how to design it so it actually sells.

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