Our Services — Everything for Profitable Growth on Amazon

You don't just want visibility on Amazon — you want profitable growth? We combine strategic marketplace expertise with hands-on execution — from keyword research to EU expansion.

No fluff, no vanity metrics. Only measures that move revenue and margin.

Amazon PPC & Retail Media

Amazon Advertising is the key lever for visibility, ranking, and growth. But without a clear strategy, campaigns burn budget instead of multiplying it.

We build campaign structures designed for profitability from day one: data-driven decisions instead of guessing at ACOS targets.

Sponsored Products (SP): Campaigns built on clear funnel logic — Exact for top performers, Phrase for mid-tail, Broad and Auto for discovery.

Sponsored Brands (SB): Brand visibility on top positions. Headline Search Ads, Video Ads, and Store Spotlight.

Sponsored Display (SD): Retargeting and audience-based targeting beyond search. For competitive conquesting and cross-selling.

Amazon DSP: Programmatic advertising beyond Amazon. Display and video ads on Amazon properties and the open web.

Our PPC Process

1Audit: Analyze campaign structure, keyword coverage, budget allocation, wasted spend, and ACOS/TACOS trends.

2Strategy: Define target KPIs, set budget allocation per campaign type, build campaign hierarchy.

3Setup: Build or restructure campaigns. Keyword harvesting, negative lists, bid strategy, and dayparting.

4Optimization: Continuous optimization based on search term reports, placement data, and conversion metrics.

5Reporting: Weekly reports and live dashboards. Full transparency on performance, costs, and optimizations.

Typical Results After 90 Days

ACOS reduction of 15–30% while increasing revenue

Advertising revenue increase of 40–80%

Improved organic rankings through strategic PPC deployment

Wasted spend reduction of 20–50%

Detailed PPC page

Amazon SEO & Listing Optimization

Around 70% of all product searches start directly on Amazon. If you don't appear on page 1, you practically don't exist for buyers. Amazon SEO is the key to organic visibility and sustainable, cost-efficient growth.

Keyword Research & Mapping: Identify all relevant keywords — from high-volume short-tail to long-tail with high purchase intent.

Listing Optimization: Title, bullet points, and description completely reworked: SEO-optimized for the algorithm, conversion-optimized for the buyer.

Rufus Optimization: Optimize listings so Amazon's AI assistant Rufus recommends your products as relevant answers.

Backend Keywords & Attributes: Search Terms, Subject Matter, Target Audience — all hidden fields strategically populated.

Catalog Structure: Clean up parent-child relationships, variant mapping, and category assignments.

Ranking Monitoring: Continuous monitoring, test new keywords, adapt listings to market changes.

Detailed SEO page

A+ Content & Premium A+

Standard product descriptions on Amazon are text in a box. A+ Content transforms this area into a visually compelling sales page with images, comparison tables, brand story, and cross-selling.

Good A+ Content increases conversion rate by 3–10%. For brands with higher price points or products that need explaining, this is not a nice-to-have — it's a must-have.

Basic A+: Available for all brands with Brand Registry. Modules for images, text, comparison tables, and brand story.

Premium A+: Enhanced modules with video, carousel, hot spots, and larger image areas. Significantly more visual impact.

Concept & Wireframing: Module selection and layout planning based on product category and target audience.

Copywriting: Sales psychology-optimized copy with integrated keywords.

Design & Graphics: Professional layouts, infographics, and lifestyle integrations.

A/B Testing: Test different A+ variants via Manage Your Experiments.

Amazon Brand Store

The Amazon Brand Store is the only way to present your brand on Amazon as its own storefront. You control layout, images, product range structure, and brand story — no competitor ads, no distractions.

At the same time, the Brand Store is the perfect destination for Sponsored Brands campaigns: customers land in an ad-free environment with your full product range and brand story.

Store Architecture: Page structure, navigation, and subpage concept based on product range and customer behavior.

Design & Layout: Hero banners, lifestyle imagery, product tiles, and shoppable content.

Content Creation: Copy, images, and video integration for all store pages.

Technical Implementation: Build in Store Builder, quality check, and publication.

Ongoing Updates: Seasonal adjustments, deal integrations, new products.

Performance Content & Product Images

On Amazon, customers buy with their eyes. Your main image decides whether they click in search results. Your gallery images need to convince in seconds — without the customer being able to touch the product.

We create performance content that doesn't just look good, but measurably converts better.

Hero Shot (Main Image): Product images on white background, cut out to maximize attention.

Gallery Images: Infographics with features and benefits, lifestyle integrations, size comparisons.

3D Renderings: Photorealistic 3D renderings, exploded views, and cross-sections.

Video Content: Product demonstrations, lifestyle videos, and explainer videos for the listing gallery.

Internationalization & EU Expansion

Germany is the largest Amazon marketplace in Europe — but not the only one. France, Italy, Spain, the Netherlands, Belgium, and Poland offer enormous growth potential that most brands leave untapped.

We make EU expansion plannable and profitable: from market analysis to localization to operational launch.

Market Analysis: Analyze demand, competition, and pricing structure for your category on the target marketplace.

Localization: Listings are not translated, but completely re-optimized: native keywords, culturally adapted value propositions.

Launch: Listings live, PPC campaigns set up, pricing and logistics configured. Everything in one coordinated rollout.

Scaling: Keyword expansion, product range extension, deals and seasonal campaigns on each marketplace.

Localization ≠ Translation: Translated text doesn't contain the keywords local customers actually search for. We research native keywords for every market.

Full-Service Marketplace Management

You want to run Amazon professionally and profitably without building a complete in-house team? As a full-service Amazon agency, we take over the entire operational management of your marketplace business.

Marketplace Growth Partner: Complete operational execution — from strategy to daily account work.

Goal definition & 90-day roadmap (revenue, margin, TACOS, OOS rate)

Catalog structure & variant logic (Parent/Child, Merges, Retail Readiness)

Rufus-optimized listings: Title, bullets, A+, Brand Store

Retail Media setup (SP, SB, SD) with scalable campaign structure

Weekly reporting & live dashboards

Slack support & ticket board for fast execution

Marketplace Growth Advisory

You already have an internal team but need strategic direction and marketplace expertise? We deliver strategy, playbooks, and sparring — your team executes.

Marketplace audit & potential analysis

Strategic goal definition: Profit-first KPIs, market share, product range strategy

Playbooks & processes for catalog, content, ads, pricing

Test frameworks (keywords, placements, creatives) with clear steps

Training & enablement for your team (Seller & Vendor)

Weekly steering and board-ready reporting

Direct Slack support for questions between meetings

Proprietary Technology

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Our work is powered by our own AI platform: themarketplacetools.com. Listing optimization, image analysis, keyword intelligence, and competitor benchmarking – all in one tool, built by practitioners for practitioners.

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Frequently Asked Questions

Everything You Need to Know

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