Which markets should we tackle first?

It depends on category, competition and logistics. France and Italy are often the strongest first steps, but we prioritize based on data in the potential check – sometimes the result is surprising.

What's the difference between PAN-EU and EFN?

With PAN-EU, Amazon stores your inventory in multiple countries, which lowers shipping costs and improves Prime delivery times – but requires VAT registrations. With EFN, orders ship from one country: simpler, but more expensive per shipment. We model both for your assortment.

Do we have to handle taxes and compliance ourselves?

VAT registrations run through specialized partner firms we coordinate with. EPR obligations (packaging, electronics, batteries) per country go into the launch checklist – nothing goes live before compliance is in place.

Isn't translating the listings enough?

No. Translated copy almost never contains the keywords local customers actually search for. We do dedicated keyword research for every market and rebuild the listings – that's the difference between visibility and page 5.

How long does an EU rollout take?

With compliance in place, the first markets go live in 4–8 weeks. Including VAT registrations, plan for 2–4 months of lead time depending on the country – which is why we start the checklist on day one.

EU expansion

Amazon international: making EU expansion plannable

Germany is the largest Amazon marketplace in Europe – but not the only one. France, Italy, Spain, the Netherlands, Belgium and Poland offer enormous growth potential that most brands leave untapped.

We make EU expansion plannable and profitable: from market analysis and localization to the operational launch – as one coordinated rollout instead of a country patchwork.

Amazon marketplaces in Europe

5 markets

One client's EU launch in a single rollout (FR·IT·ES·BE·NL)

1 setup

PAN-EU: one inventory pool, all markets

Scope

How we execute the expansion

Market analysis

Demand, competition and price structure for your category in every target market – before a single euro is invested.

Localization

Listings are not translated but completely re-optimized: native keywords, culturally adapted USP argumentation.

Launch

Listings live, PPC campaigns set up, pricing and logistics configured – all in one coordinated rollout.

Scaling

Keyword expansion, assortment growth, deals and seasonal campaigns on every marketplace.

Localization ≠ translation: translated copy doesn't contain the keywords local customers actually search for. We research native keywords for every market.

Process

The expansion roadmap

Potential check

Which markets are worth it first for your assortment? Data-based prioritization instead of gut feeling.

Compliance & logistics

VAT registrations, EPR, packaging laws and FBA setup (PAN-EU or EFN) – we coordinate the checklist.

Localization & launch

Native keyword research, re-optimized listings, PPC starting setup – live market by market.

Steering & growth

One report across all markets, TACoS steering per country and step-by-step assortment expansion.

Why TMG

Why expand with us

We have executed EU launches operationally – most recently five markets for one brand in a single coordinated rollout.

Native keyword research instead of a translation agency: we optimize for what local customers actually search.

Profit-first internationally too: every market gets its own TACOS targets and its own P&L picture.

One contact for all markets – strategy, content and ads from a single source.

FAQ

Frequently asked questions about EU expansion

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